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Tue, December 10, 2024
[ Tue, Dec 10th 2024 ]: Harvard Business Review
Category: Science and Technology
Getting Strategic About Sustainability

Getting Strategic About Sustainability

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  Companies often overextend themselves when it comes to sustainability by addressing too many issues at once, leading to scattered efforts that fail to generate a meaningful impact. In this article the authors introduce a framework leaders can use to better focus their sustainability strategies.

The article "Getting Strategic About Sustainability" from the Harvard Business Review, published in January 2025, discusses the imperative for companies to integrate sustainability into their core business strategies rather than treating it as a peripheral or compliance issue. It highlights how sustainability can drive innovation, create competitive advantages, and meet the increasing demands from stakeholders for environmental responsibility. The piece outlines several key strategies for embedding sustainability into business operations, including rethinking supply chains for circularity, investing in renewable energy, and fostering a culture of sustainability within the organization. It also emphasizes the role of leadership in setting a vision for sustainability, the importance of measuring and reporting on sustainability metrics, and how companies can leverage technology and partnerships to achieve their environmental goals. The article argues that companies that fail to adapt to these sustainability imperatives risk not only regulatory penalties but also loss of market share and relevance in an increasingly eco-conscious market.

Read the Full Harvard Business Review Article at:
[ https://hbr.org/2025/01/getting-strategic-about-sustainability ]