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Danny Heitman: The Baton Rouge Man Who Lives With Christmas All Year

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From My Upstairs Perch, I Live With Christmas All Year Long

Danny Heitman is the living embodiment of the holiday spirit. If you step into his modest Baton Rouge apartment, you’ll be greeted by the scent of pine and the glow of string lights, a vivid tableau that has earned him the nickname “the man who lives with Christmas all year.” The article, published by The Advocate, offers a compelling portrait of a man whose passion for the season has evolved from personal devotion into a thriving business and community hub. While the piece is largely focused on Danny’s personal narrative, it also delves into the broader impact of his work on the local community, and it links to several resources that give readers a fuller understanding of his influence.


Early Life and the Spark of Holiday Enthusiasm

Danny grew up in the south‑side of Baton Rouge in a family that celebrated Christmas with elaborate traditions. The article quotes him reminiscing about how, even as a child, he would spend the entire summer building miniature Christmas trees out of twigs and paper snowflakes. “I loved the way the holiday brought everyone together,” he says, and it was that sense of community that set him on the path to his future career. A pivotal moment came during a family road trip to New Orleans, where Danny was exposed to the city’s vibrant holiday street festivals. He describes the experience as “a revelation—Christmas can be a year‑long celebration, not just a single day.”


From Hobby to Business: The Birth of a Christmas Shop

Danny’s fascination with holiday décor eventually became a small, home‑based business. The article details how he began by selling homemade ornaments to friends and family, gradually expanding his inventory to include vintage glass baubles, hand‑crafted wreaths, and custom light displays. By 2012, he had outgrown his apartment and opened a storefront on Magnolia Avenue, a storefront that has since become a neighborhood staple. The piece includes a link to the shop’s website, which offers a catalog of seasonal items and showcases the “Christmas All Year” collection—an assortment of ornaments that Danny says keeps the holiday spirit alive long after December ends.

The shop has an online component, too. Through a dedicated e‑commerce platform, Danny ships ornaments to customers across the state. He mentions in the article that he often incorporates local artists into his product line, giving them a platform to display their holiday artwork.


Community Engagement: “Christmas in the City”

One of the most significant aspects of Danny’s work, as highlighted in the article, is his annual “Christmas in the City” event. The piece explains that Danny, along with a small group of volunteers, transforms the downtown Baton Rouge area into a winter wonderland. The event is a mix of live music, local food vendors, and a parade featuring community members in holiday costumes. Through the link provided, readers can view the event’s schedule and see a photo gallery of last year’s festivities. The event has grown in size over the past decade, now attracting over 10,000 visitors each year.

The article goes into depth about how the event has become a platform for charitable giving. Danny’s team partners with local non‑profits, such as the Baton Rouge Food Bank and the Red Cross, to collect donations. In the past year, they raised more than $25,000 for food drives and winter clothing donations. Danny stresses that the true magic of the holiday season lies in giving back, and he hopes that “Christmas in the City” will continue to be a catalyst for community generosity.


The “Christmas All Year” Philosophy

A recurring theme in the article is Danny’s belief that Christmas is not just a single day, but a way of life. He explains that by maintaining a constant presence of holiday décor, he cultivates a sense of optimism and joy that permeates his daily routine. The piece quotes him saying, “It’s about creating a sanctuary where people can escape the stresses of the year and feel the warmth of tradition.”

Danny’s “Christmas All Year” approach also informs his product design. His ornaments are intentionally made to be timeless: sturdy, elegant, and easy to display year after year. He shares a link to his blog where he offers DIY tips for creating holiday decorations at home, encouraging readers to personalize their own “all‑year” spaces. This aspect of his work has attracted a following on social media, particularly among younger audiences who appreciate the blend of nostalgia and creativity.


Challenges and Resilience

The article does not shy away from the obstacles Danny has faced. As a small‑business owner, he has dealt with supply chain disruptions, especially during the 2020 pandemic. He describes how he had to pivot from brick‑and‑mortar to an e‑commerce‑focused model, which required learning new digital marketing strategies. The article links to an interview where Danny discusses the importance of adaptability in a rapidly changing market. His story is presented as a case study for other entrepreneurs looking to sustain holiday‑centric businesses through uncertain times.


Looking Forward

In the final sections, Danny outlines his plans for the future. He is investing in a new, larger storefront to accommodate an expanding inventory and to host workshops where customers can learn to make ornaments and wreaths. He is also exploring a partnership with the local university to launch a “Holiday Design” elective that would allow students to study the intersection of commerce, art, and community in holiday décor. The article ends with an invitation to readers to visit his shop or attend “Christmas in the City” to experience firsthand the spirit that keeps him “upstairs” with the holidays all year long.


In Summary

Danny Heitman’s story, as captured by The Advocate, goes far beyond a simple holiday anecdote. It is an inspiring chronicle of how a lifelong love of Christmas evolved into a vibrant business that fuels community engagement, charitable giving, and creative expression. The article, supplemented by links to Danny’s online shop, the “Christmas in the City” event schedule, and his DIY blog, offers a rich tapestry of how the holiday season can be woven into the very fabric of daily life. Whether you’re a fan of ornaments, a supporter of local businesses, or simply someone who cherishes the magic of Christmas, Danny’s narrative is a reminder that the spirit of the season can indeed thrive year after year.


Read the Full The Advocate Article at:
[ https://www.theadvocate.com/baton_rouge/entertainment_life/danny_heitman/from-my-upstairs-perch-i-live-with-christmas-all-year-long/article_80d4feb4-e4a3-41c1-ac9e-26ccc872cb09.html ]