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Real Brokerage aims to trade agents' other debit cards for its own

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  The company will roll out more features for its Real Wallet soon, including rewards that can offset brokerage fees, its CTO told Real Estate News.

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The Real Brokerage, a cloud-based real estate brokerage, is launching a new initiative to encourage its agents and other real estate professionals to switch from their current debit cards to a Real-branded debit card. This move is part of a broader strategy to enhance its financial services offerings and deepen its relationship with its agents. The debit card will be linked to the company's financial technology platform, providing benefits like cashback rewards, lower transaction fees, and integration with Real's existing tools for managing transactions and commissions. The initiative aims to increase agent loyalty, streamline financial operations, and potentially attract new agents by offering unique financial perks. The company believes this will not only improve its service offerings but also help in gathering valuable data to further refine its business model.

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