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Where Sport Meets Design: The New Language of Luxury Leisure

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  Published in Travel and Leisure on Monday, October 27th 2025 at 10:50 GMT by Observer
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Prive Padel: The New Standard in Luxury Sport Hospitality

Prive Padel has emerged as a trailblazer in the intersection of high‑end sport and hospitality, redefining how the affluent experience padel—a fast‑growing racquet sport that has taken Europe and the United States by storm. The club’s founders, former hospitality executives and seasoned padel players, have combined their expertise to create an environment where world‑class facilities, bespoke service, and a carefully curated social scene coexist.

Founders and Vision

The brainchildren behind Prive Padel are Marco Alvarez and Lila Rojas, both of whom spent a decade running luxury resorts in the Mediterranean before spotting an opportunity in the sport’s burgeoning popularity. Alvarez, a former general manager of a boutique hotel in Santorini, brought his knowledge of exclusive guest experience, while Rojas, a former professional padel player and marketing director at a leading sportswear brand, provided the sport‑centric insight.

During a 2023 trip to the United States, the pair attended a high‑profile padel tournament in Miami and were struck by the disparity between the sport’s elite potential and the lack of high‑quality, upscale facilities in the UK. Their goal, they say, “was to bring padel into the realm of luxury, creating a space that feels like a club, a spa, and a private social gathering all at once.”

Location and Design

The flagship venue, unveiled in early 2025 at the heart of Chelsea, combines two state‑of‑the‑art padel courts with a full‑service spa, a Michelin‑starred restaurant, and a rooftop bar that offers panoramic views of the Thames. The architecture, designed by the London firm BDP, fuses contemporary minimalism with traditional English timber accents. Inside, polished hardwood floors meet custom lighting and sound systems engineered for an optimal playing experience.

Guests have access to a 24‑hour concierge service that can book courts, arrange private lessons with professional coaches, or schedule spa treatments. The club’s design team also installed a “smart” system that tracks court usage, player performance, and booking trends, allowing for a highly personalized experience.

Membership and Services

Prive Padel’s membership tiers range from “Silver” to “Platinum,” each offering escalating levels of benefit. The base Silver package includes unlimited court access and a 20‑minute warm‑up session on the club’s rooftop, while the Platinum tier offers private coaching, priority booking, exclusive event invitations, and a complimentary monthly wellness session at the spa.

The club has also introduced a “Corporate Wellness” package, aimed at high‑profile businesses looking to combine fitness with executive networking. Corporations can book group lessons, host boardroom events in the club’s private dining rooms, and enjoy discounted rates on spa treatments.

Social and Sporting Events

From the outset, Prive Padel has positioned itself as a social hub. The club’s inaugural “Open Weekend” drew over 300 guests, featuring a mixed‑team tournament, a live DJ, and a champagne reception. Subsequent events have included a “Grand Slam” tournament with professional players, a “Fashion & Sport” showcase featuring luxury fashion houses, and a charity gala for the British Heart Foundation.

The club’s social calendar is a key differentiator. By blending padel with high‑end gastronomy, the club encourages players to view sport as an extension of their lifestyle rather than a solitary pastime.

Growth of Padel in the Luxury Market

Padel’s meteoric rise, especially in Spain, Italy, and the United States, has attracted a young, affluent demographic that values both health and social connectivity. As the sport’s popularity swells, so does the demand for premium facilities. Prive Padel taps into this trend by offering a space that caters to the expectations of a clientele accustomed to high‑end service in every aspect of their lives.

Industry analysts note that padel clubs with hospitality amenities are likely to capture a larger share of the market, especially in urban centers where space is at a premium and consumers are willing to pay for convenience and exclusivity.

Future Plans and Expansion

Marco Alvarez and Lila Rojas have already announced plans to open a second location in London’s Canary Wharf, targeting the financial district’s professional segment. They also hint at a partnership with the upcoming 2028 Olympic Games in Paris, where padel is set to become an official Olympic sport. The duo believes that integrating Olympic‑level competition and training facilities will further elevate the brand.

In a press release, Rojas stated, “We envision Prive Padel as the world’s leading padel experience, where sport, wellness, and luxury converge. Our expansion is a natural progression of that mission.”

Conclusion

Prive Padel’s innovative model showcases how a traditionally recreational sport can be transformed into a premium lifestyle brand. By marrying high‑quality playing surfaces with world‑class hospitality services, the club has positioned itself at the forefront of a new luxury sports market. Whether it is the seamless integration of spa treatments, fine dining, and personalized coaching, or the careful curation of social events that appeal to a sophisticated clientele, Prive Padel exemplifies the next wave of sport‑centric luxury.