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on: Yesterday Morning
by: Deadline.com

The Rise of Entertainment Brand Valuation

181 Entertainment now drives global brand value by leveraging the Experience Economy and media convergence to turn attention into the most valuable currency.

on: Last Monday
by: Deadline.com

Lionsgate and SP Media Partner for Genre Film Development

67 SP Media and Lionsgate partnered to develop high-concept IP and genre-driven cinema to drive global box-office revenue and streaming growth.