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January: Prime Time for Walking Shoe Deals

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  Published in Health and Fitness on Thursday, January 15th 2026 at 16:15 GMT by Women's Health

January: Prime Time for Walking Shoe Deals

The timing couldn't be better. Retailers routinely clear out inventory at the start of the new year to make space for spring and summer collections. This creates a sweet spot for consumers, providing access to high-quality walking shoes at significantly reduced prices. Don't assume 'last season's styles' are inferior; these are often the same excellent shoes, just with updated colorways or minor cosmetic differences.

Spotlight on Top Deals (January 2026)

Here's a closer look at some of the most compelling offers currently available, with considerations for different walker types and needs. Prices reflect the discounted rate:

• Brooks Addiction GTS 21 ($115, originally $160): These remain a top choice for walkers who overpronate - meaning their feet roll inward excessively. The GTS (Go-To-Stability) line from Brooks is specifically engineered to provide the support and motion control needed to correct this common issue and prevent injuries. The updated 21 version boasts improved cushioning and breathability.
• New Balance 990v5 ($130, originally $180): The 990 series from New Balance has achieved iconic status. Its enduring popularity stems from its versatility - suitable for daily walking, casual wear, and even light jogging. The v5 iteration offers a refined upper and a responsive midsole, offering a comfortable blend of style and functionality.
• Hoka Bondi 8 ($140, originally $170): For those who prioritize maximum cushioning, the Hoka Bondi 8 is a standout. This shoe is ideal for individuals with joint pain or those who simply prefer a plush, cloud-like feel underfoot. It's a particularly excellent choice for longer walks or those on hard surfaces. Hoka has improved the geometry of the Bondi 8 for even greater stability.
• Skechers Max Cushioning Elite ($60, regularly $85): Skechers continues to offer outstanding value, and the Max Cushioning Elite exemplifies this. This shoe provides a surprising level of comfort and shock absorption at a remarkably affordable price point. While not offering the specialized features of higher-end models, it's an excellent entry point for casual walkers.
• Saucony Guide 16 ($110, normally $150): The Saucony Guide series consistently delivers a balanced blend of support and flexibility. The Guide 16 offers a reliable platform for neutral walkers, while still providing enough support for those with mild pronation tendencies. This makes it a highly adaptable choice for a variety of walking conditions.

Beyond the Price Tag: Choosing the Right Shoe

Simply grabbing the cheapest pair isn't the smart move. Consider these key factors:

• Foot Type Assessment: Understanding your foot type is crucial. A running or walking shoe store can perform a gait analysis to determine if you're a neutral walker, overpronator, or supinator. This assessment informs the level of support needed in your shoe.
• Intended Use & Terrain: Are you planning short neighborhood strolls or multi-day hiking adventures? The demands of your activity dictate the necessary features - rugged outsoles for trails, lightweight designs for speed, and ample cushioning for pavement pounding.
• Proper Fit is Paramount: Don't compromise on fit. Ensure sufficient toe box space (about a thumb's width between your longest toe and the end of the shoe) and check for any areas of rubbing or pressure. Consider trying shoes on later in the day when your feet are slightly swollen.

Where to Hunt for Deals

Beyond the brands themselves, several online retailers consistently offer competitive pricing and reliable service.

• Amazon: A vast selection and frequent promotional offers.
• Zappos: Known for their exceptional customer service and hassle-free return policy.
• Dick's Sporting Goods: A dependable option, particularly for a broad range of brands.
• Brand Websites: Direct access to brand-specific sales and exclusive models.

Happy walking!