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5 signs your GTM is too risky and what to do about it

The article from MSN Money titled "5 Signs Your GTM Is Too Risky and What to Do About It" discusses the potential risks associated with a company's go-to-market (GTM) strategy and provides guidance on how to mitigate these risks. It highlights five key indicators that a GTM strategy might be overly risky: lack of market validation, over-reliance on a single channel, unrealistic financial projections, insufficient resources, and ignoring competitive threats. The article suggests that businesses should validate their market through customer feedback, diversify their sales and marketing channels, set realistic financial goals, ensure adequate resource allocation, and continuously monitor the competitive landscape to reduce the risks associated with their GTM strategy. By addressing these areas, companies can create a more balanced and effective approach to entering and growing within their target markets.

Read the Full MarTech Article at:
[ https://www.msn.com/en-us/money/general/5-signs-your-gtm-is-too-risky-and-what-to-do-about-it/ar-AA1ELpvL ]