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'WRAP BATTLE:' Fast food chicken wars heat up
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'WRAP BATTLE:' Fast food chicken wars heat up


//food-wine.news-articles.net/content/2025/06/13/wrap-battle-fast-food-chicken-wars-heat-up.html
Published in Food and Wine on by WHTM   Print publication without navigation

(WHTM) There's a new chicken war among fast food chains. In 2022, it was big chicken sandwiches. Now, it's all about the chicken wrap. You might have heard the news that McDonald's is bringing back the chicken snack wrap after a five year hiatus. It's jumping back in just as the snack wrap battle [ ]

The article from Yahoo News discusses the competitive landscape of fast food chicken wraps, highlighting the recent launch of KFC's new snack-sized wraps and their impact on the market. KFC's wraps, available in classic and spicy flavors, are priced at $5 for two and are part of a broader trend of fast food chains introducing or reintroducing chicken wraps to attract customers. The article compares KFC's offerings to similar products from competitors like McDonald's and Wendy's, noting that while McDonald's has discontinued its wraps, Wendy's continues to offer a variety of chicken wraps. The piece also touches on consumer preferences for convenience and value, suggesting that KFC's new wraps could be a hit due to their affordability and portability.

Read the Full WHTM Article at:
[ https://www.yahoo.com/news/wrap-battle-fast-food-chicken-221301664.html ]

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