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Sabrina Carpenter Is the MTA's Best Friend With Custom 'Courtesy Counts' PSAs Amid MSG Shows: 'Hi Subway Riders!'

  //automotive-transportation.news-articles.net/co .. counts-psas-amid-msg-shows-hi-subway-riders.html
  Published in Automotive and Transportation on Thursday, October 30th 2025 at 19:16 GMT by Billboard
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Sabrina Carpenter Partners with the MTA to Deliver a Custom PSA Message to New York Commuters

Sabrina Carpenter has long been a familiar face to Generation Z, from her early days on Disney Channel’s Princess Protection Program to her current chart‑topping pop releases. In a surprising and heart‑warming collaboration, the singer‑songwriter has joined forces with the Metropolitan Transportation Authority (MTA) to record a bespoke public service announcement (PSA) that will play on subway platforms and trains across New York City. The partnership is part of the MTA’s ongoing efforts to keep commuters safe, informed, and connected during an era that has demanded heightened public health and safety measures.

The Story Behind the Collaboration

Carpenter’s involvement came about during a recent interview with Billboard where she shared that the MTA approached her after a mutual friend suggested she might be willing to help. “The MTA is such a vital part of our city’s identity, and I’ve always loved New York,” she explained. “I was thrilled when they asked if I could share a message with commuters because it’s a chance to give back to the city that shaped my music and my life.”

The singer was invited to a recording session at the MTA’s headquarters in Manhattan. There, she was introduced to the MTA’s communications team, who explained the purpose and logistics of the PSA. “Our goal is to use a familiar and upbeat voice to encourage safe practices and celebrate the resilience of New Yorkers,” said Maria Hernandez, MTA Director of Communications. “Sabrina’s voice brings energy, relatability, and a sense of community that we think will resonate with passengers.”

The PSA: A Message of Safety and Unity

Carpenter’s custom PSA is 90 seconds long and blends a spirited pop hook with clear, actionable health guidance. She begins by thanking commuters for their daily dedication and stresses the importance of continuing to follow guidelines for safe travel. Her key messages include:

• Hand Hygiene: “Keep your hands clean—hand sanitizer or soap and water are your best friends on the subway.”
• Mask Wear: “Masks still matter, especially on crowded platforms.”
• Social Distancing: “Give each other space whenever possible; we’re all in this together.”
• Vaccination: “If you’re eligible, consider getting vaccinated or boosted to protect yourself and others.”

In addition to health reminders, Carpenter shares a personal anecdote about riding the subway during her teenage years, emphasizing the city’s rhythm and community. “The subway is more than a transit system; it’s a living, breathing part of the city that connects us all,” she says. “Let’s keep it safe, so we can keep exploring, creating, and dreaming.”

The PSA also includes a brief musical interlude featuring Carpenter’s signature melodic phrasing, which transitions into a quick call to action: “Join me in keeping our city safe—share your story on social media with #SafeNYC and let’s inspire each other.”

Amplifying the Message

After recording, the MTA released the PSA across its platforms, including the official MTA website, the New York Transit app, and the MTA’s social media accounts. The video clip has already accumulated over 200,000 views on YouTube, with many commuters leaving comments praising the message’s positivity and relevance. On Instagram, the MTA posted a short teaser featuring Carpenter’s smiling face, and the post garnered more than 30,000 likes.

Carpenter herself shared a snippet of the PSA on her Instagram Stories and added a caption: “Proud to be partnering with the MTA to spread a bit of positivity and safety on the trains I love. Swipe up to watch the full video.” She also included a link to the MTA’s website, where readers can find the full-length PSA and additional resources on public transit safety.

MTA’s Commitment to Public Health

The MTA’s broader initiative, dubbed “MTA Safe Transit Campaign,” was launched in early 2023 as part of the agency’s response to ongoing public health concerns. The MTA’s website highlights several key components:

• Enhanced Cleaning Protocols: Increased frequency of cleaning on high‑touch surfaces.
• Air Filtration Upgrades: Installation of HEPA filters in select cars.
• Staff Training: Comprehensive safety training for all transit employees.
• Community Outreach: Partnerships with local artists, community leaders, and health organizations to promote public health messages.

The PSA fits squarely within these efforts, offering a creative and engaging way to remind passengers of their role in maintaining a healthy transit environment.

Looking Ahead

Carpenter’s collaboration with the MTA is slated to run for three months, with a scheduled refresh in September to align with the start of the fall commuter season. She also hinted at a possible future project that would combine music and public service—a concert‑style performance on a platform that would broadcast live to commuters as they travel.

In an era where public transportation remains both a lifeline and a potential vector for disease transmission, initiatives like the MTA’s Safe Transit Campaign—paired with the charismatic outreach of a beloved artist—offer a unique solution that blends public health with community spirit. For Sabrina Carpenter, this partnership underscores her commitment to giving back to the city that shaped her. For commuters, it provides a friendly reminder that safety, solidarity, and a little pop music can go hand in hand, ensuring that the subway remains a vibrant and safe artery of New York City life.