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Milwaukee County Transit names Steve Fuentes as new president and CEO

In a detailed report by WISN, a Milwaukee-based news outlet, it was announced that Milwaukee County Transit System (MCTS) has appointed Steve Fuentes as its new President and CEO. This significant leadership change was covered in an article published on November 14, 2024, and highlights a pivotal moment for the transit system, which serves as a critical lifeline for thousands of residents in Milwaukee County. Fuentes steps into this role at a time when public transit systems across the nation are navigating complex challenges, including funding constraints, ridership recovery post-pandemic, and the push for sustainable and equitable transportation solutions. His appointment signals a potential shift in strategy and vision for MCTS, as the organization looks to address these pressing issues while continuing to provide reliable service to the community.

Steve Fuentes brings a wealth of experience to the position, having spent over two decades in the transit and transportation industry. According to the WISN article, Fuentes most recently served as the Chief Operating Officer for the Greater Cleveland Regional Transit Authority (GCRTA) in Ohio, where he oversaw operations, maintenance, and service delivery for one of the largest transit systems in the Midwest. During his tenure at GCRTA, Fuentes was instrumental in implementing innovative programs aimed at improving operational efficiency and enhancing rider experience. His background also includes leadership roles in other major transit systems, giving him a broad perspective on the unique challenges and opportunities that urban transit agencies face. This extensive experience likely played a key role in his selection as the new head of MCTS, as the system seeks a leader capable of navigating both operational and strategic hurdles.

The announcement of Fuentes’ appointment comes after a comprehensive search process conducted by Milwaukee County and MCTS leadership. The transit system has been under interim leadership following the departure of its previous CEO, and there has been a growing need for a permanent leader to steer the organization through a period of transition. The WISN report notes that Fuentes was chosen from a competitive pool of candidates, underscoring the high expectations placed on him to deliver results. Milwaukee County Executive David Crowley expressed optimism about Fuentes’ ability to lead MCTS into the future, citing his proven track record of fostering innovation and collaboration in the transit sector. Crowley emphasized that Fuentes’ leadership will be critical in addressing some of the systemic challenges facing MCTS, including funding shortages and the need to modernize infrastructure.

One of the primary challenges Fuentes will face as President and CEO is the ongoing financial strain on MCTS. Like many public transit systems across the United States, MCTS has struggled with budget constraints exacerbated by the COVID-19 pandemic. The sharp decline in ridership during the height of the pandemic led to significant revenue losses, as farebox income—a key funding source for many transit agencies—plummeted. While federal relief funding provided temporary support, long-term financial sustainability remains a pressing concern. The WISN article highlights that Fuentes will need to work closely with local and state officials to secure additional funding and explore alternative revenue streams. This could include advocating for increased public investment in transit or pursuing partnerships with private entities to offset operational costs.

In addition to financial challenges, Fuentes will also need to focus on rebuilding ridership and improving service quality. The pandemic not only impacted revenue but also shifted commuting patterns, with many workers transitioning to remote or hybrid work models. As a result, transit agencies like MCTS have had to rethink how they attract riders back to buses and other services. Fuentes’ experience in Cleveland, where he implemented rider-focused initiatives, may prove valuable in this regard. Potential strategies could include enhancing service frequency, improving on-time performance, and leveraging technology to provide real-time updates to passengers. The WISN report suggests that Fuentes is expected to prioritize customer satisfaction as a means of boosting ridership, which will be essential for the long-term viability of MCTS.

Another key area of focus for Fuentes will likely be sustainability and equity in transit services. Public transportation plays a vital role in reducing carbon emissions and combating climate change, and there is growing pressure on transit agencies to transition to cleaner, greener technologies. This includes expanding the use of electric buses and other zero-emission vehicles, as well as investing in infrastructure that supports sustainable transportation. At the same time, equity remains a critical issue, as many low-income and marginalized communities in Milwaukee County rely heavily on MCTS for access to jobs, healthcare, and education. Ensuring that transit services are accessible, affordable, and reliable for these populations will be a priority for Fuentes, as noted in the WISN coverage. His leadership will need to balance the push for innovation with the fundamental mission of serving all residents, regardless of socioeconomic status.

Fuentes’ appointment also comes at a time when MCTS is working to strengthen its role as a regional leader in transportation. The transit system operates an extensive network of bus routes that connect Milwaukee County residents to key destinations, including downtown Milwaukee, suburban areas, and neighboring communities. However, there have been calls for greater integration with other regional transit providers and modes of transportation, such as bike-sharing programs and ride-sharing services. Fuentes may explore opportunities to create a more seamless and interconnected transportation ecosystem, which could enhance the overall user experience and make public transit a more attractive option for commuters. The WISN article suggests that his strategic vision will be crucial in positioning MCTS as a forward-thinking agency capable of adapting to changing mobility trends.

Community engagement will also be a critical component of Fuentes’ tenure. Public transit is deeply tied to the fabric of a community, and gaining the trust and support of riders, advocacy groups, and local stakeholders will be essential for implementing meaningful change. The WISN report indicates that Fuentes has expressed a commitment to listening to the needs of Milwaukee County residents and working collaboratively to address their concerns. This approach could help build a stronger relationship between MCTS and the public, fostering a sense of shared ownership over the transit system’s future. Whether through public forums, surveys, or partnerships with community organizations, Fuentes’ ability to engage with diverse groups will likely shape his success as CEO.

In terms of immediate next steps, Fuentes is expected to begin his role in early 2025, giving him time to transition into the position and familiarize himself with the specific dynamics of MCTS and Milwaukee County. During this period, he will likely conduct a thorough assessment of the organization’s strengths, weaknesses, and opportunities for growth. The WISN article notes that Fuentes has already outlined some initial priorities, including stabilizing the agency’s finances, improving service reliability, and laying the groundwork for long-term innovation. While specific details of his strategic plan have yet to be revealed, there is a sense of anticipation among local leaders and residents about the direction he will take.

Fuentes’ appointment as President and CEO of MCTS represents a new chapter for the transit system, one filled with both challenges and opportunities. His extensive experience in the industry, coupled with his focus on innovation and community engagement, positions him as a strong candidate to lead MCTS through a period of transformation. As highlighted in the WISN report, the stakes are high, with financial sustainability, ridership recovery, and equity at the forefront of the agency’s agenda. Over the coming months and years, Fuentes will have the chance to make a lasting impact on public transportation in Milwaukee County, shaping how residents move through their daily lives and ensuring that MCTS remains a vital resource for the community.

In conclusion, the announcement of Steve Fuentes as the new President and CEO of Milwaukee County Transit System, as covered by WISN on November 14, 2024, marks a significant development for the region’s public transit landscape. With over 20 years of experience in the industry, Fuentes is poised to tackle the complex challenges facing MCTS, from financial constraints to the need for sustainable and equitable services. His leadership will be closely watched by residents, policymakers, and transit advocates alike, as he works to rebuild ridership, secure funding, and modernize the system. While the road ahead will undoubtedly be challenging, Fuentes’ track record suggests he has the skills and vision to drive meaningful progress. As he prepares to take the helm in early 2025, there is hope that his tenure will usher in a new era of innovation and reliability for MCTS, ensuring that it continues to serve as a cornerstone of mobility in Milwaukee County. (Word count: 1,452)

Read the Full WISN 12 NEWS Article at:
[ https://www.wisn.com/article/milwaukee-county-transit-names-steve-fuentes-as-new-president-and-ceo/65417917 ]