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Thu, December 19, 2024
[ Thu, Dec 19th 2024 ]: Social Samosa
Category: Humor and Quirks
Brand Saga: Jeevansathi.com's love match with marketing

Brand Saga: Jeevansathi.com's love match with marketing


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  This wedding season, we explore how marketing played a role in laying the foundation of Jeevansathi.com that has found pain points in the process of match-making.

Jeevansathi.com, launched in 1998 by Sanjeev Bikhchandani, has evolved from a simple matrimonial website into a comprehensive platform for finding life partners, reflecting India's diverse cultural fabric. Initially part of Info Edge, it became an independent entity in 2014, focusing on enhancing user experience through technology and understanding the nuanced needs of Indian families. The brand has navigated through various challenges, including competition from other matrimonial sites and the need to adapt to changing consumer behaviors. Over the years, Jeevansathi.com has introduced features like video profiles, AI-driven matchmaking, and has maintained a strong emphasis on privacy and security. The platform's marketing strategy has been innovative, using humor and cultural insights in campaigns like "Dhundho Wohi Sandh" to connect with younger audiences, while also ensuring it resonates with traditional values. Today, Jeevansathi.com stands as a testament to the blend of tradition and modernity, offering a space where technology meets the age-old quest for companionship.

Read the Full Social Samosa Article at:
[ https://www.socialsamosa.com/brand-saga/brand-saga-jeevansathicom-8450762 ]

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