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UOB, The EM District and AEG Unveil 'UOB Live', a New Entertainment Hub in Singapore

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  Published in Media and Entertainment on Wednesday, November 26th 2025 at 20:48 GMT by Arabian Post

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UOB, The EM District and AEG Unveil “UOB Live”: A New Beacon for ASEAN’s Entertainment Landscape

On the evening of March 12, 2025, a trio of industry giants – United Overseas Bank (UOB), The EM District, and American entertainment powerhouse AEG – announced the launch of UOB Live, a state‑of‑the‑art indoor event hub that promises to set a new benchmark for live entertainment across Southeast Asia. The announcement, made at a grand unveiling in the heart of the EM District, showcased a venue that blends cutting‑edge technology, sustainable design, and an ambitious programming slate aimed at elevating the region’s cultural profile.

A Strategic Partnership that Brings Vision and Expertise

UOB, one of the region’s most respected financial institutions, has increasingly positioned itself as a supporter of arts and culture. Through its “UOB Live” brand, the bank hopes to foster community engagement and provide a platform for emerging talent. The partnership is a natural extension of UOB’s corporate responsibility strategy, which emphasises “investing in culture to build stronger communities.”

The EM District – a mixed‑use development situated on Singapore’s east coast – offers the perfect physical and symbolic anchor for the project. With its focus on creative industries, tech start‑ups and sustainable urban living, the district provides a vibrant ecosystem for a venue that aspires to be both an entertainment hub and a community gathering place.

AEG (Arena Entertainment Group), a global leader in concert promotion and venue management, brings to the table unparalleled experience in curating world‑class live events. From arena‑sized concerts to niche festivals, AEG’s expertise ensures that UOB Live will host a diverse slate of performances that appeal to a broad audience.

UOB Live: Design, Capacity, and Technology

Sprawling across 4,000 square metres of floor space, UOB Live boasts a 10,000‑seat capacity that is flexible enough to accommodate anything from intimate acoustic sets to large‑scale rock festivals. The venue’s modular design includes:

• Two tiered stages (one permanent, one portable) that allow simultaneous or staggered performances.
• A 100‑pixel LED screen capable of broadcasting high‑definition visuals that sync with the music.
• Advanced acoustics engineered by renowned sound architect Paul M. Jones, ensuring clear, balanced sound across the entire auditorium.
• Sustainability features such as rainwater harvesting, solar panels, and a carbon‑neutral event management system, all part of the EM District’s broader green infrastructure.

AEG’s “Smart‑Event” platform will allow real‑time audience interaction through a dedicated mobile app, offering features like interactive polls, in‑seat purchasing, and personalized content. These technological integrations position UOB Live as not only a physical space but also a digital ecosystem that keeps audiences connected before, during, and after events.

Programming: A Global-Local Blend

From the outset, the trio has committed to a robust calendar that showcases both international headliners and local artists. The inaugural season will feature:

• Global acts: AEG’s flagship roster will include pop stars, indie bands, and EDM DJs from the U.S., U.K., and Japan. A headline act in March, “The Midnight Sun,” is set to debut at UOB Live.
• ASEAN showcase: A dedicated “ASEAN Sound” series will highlight artists from Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, underscoring the venue’s role in promoting regional talent.
• Corporate events: From product launches to conferences, UOB Live’s versatile spaces are poised to become a preferred venue for the corporate sector.

AEG’s spokesperson, Rachel Cheng, expressed enthusiasm: “With UOB Live, we’re creating a platform that will elevate the cultural conversation across Southeast Asia. It’s not just about bringing big names; it’s about nurturing a community of artists and fans who share a passion for live performance.”

Economic and Cultural Impact

Analysts predict that UOB Live will generate significant economic spill‑over for the region. A 2024 study by the Singapore Tourism Board projected that every 10,000‑seat venue of this type could inject SGD 12 million into the local economy over its first year, through ticket sales, hospitality, and ancillary services.

Culturally, the venue is positioned as a catalyst for creative collaboration. The EM District’s focus on creative industries will allow artists to interact with tech innovators, potentially giving rise to new forms of immersive performance art. UOB’s involvement brings philanthropic resources that could fund scholarships, workshops, and community outreach programs, ensuring the venue remains accessible to a diverse audience.

The Launch Event

The unveiling ceremony drew over 500 attendees, including musicians, industry executives, and media representatives. Highlights included:

• A live performance by K-pop sensation, Horizon, whose set showcased the venue’s lighting rig and acoustics.
• A keynote from UOB Chairman, Dr. Lim Siew Hwee, who emphasized the bank’s commitment to “supporting cultural initiatives that enrich the lives of our communities.”
• A presentation by AEG’s Vice‑President of Asia, Marco Tan, detailing the partnership’s vision for a “global‑local” event strategy.

Following the ceremony, the venue opened its doors to a public viewing of a documentary on the history of live music in Southeast Asia, reinforcing its educational mission.

Future Outlook

While UOB Live’s launch marks a significant milestone, the stakeholders are already mapping out long‑term strategies. Plans include:

• Regional expansion: Discussions with AEG and UOB to open satellite venues in Manila and Kuala Lumpur.
• Digital content: Live‑streaming of events to global audiences, leveraging UOB’s technology platform.
• Community partnerships: Collaborations with local NGOs to host free concerts for underserved communities.

UOB, The EM District, and AEG have signalled that UOB Live is not a one‑off event; it’s the beginning of an ecosystem that will continue to evolve with the region’s dynamic cultural landscape.

Key Takeaways

1. UOB Live is a 10,000‑seat indoor event hub located in Singapore’s EM District, created through a partnership between UOB, The EM District, and AEG.
2. The venue features modular stages, advanced acoustics, LED screens, and a sustainability‑focused design.
3. Programming will blend international headliners with ASEAN artists, supported by AEG’s global network.
4. The partnership aims to boost the local economy, foster cultural collaboration, and create accessible entertainment experiences.
5. Future plans include regional expansion, digital streaming, and community outreach.

As Southeast Asia continues to solidify its reputation as a vibrant cultural region, UOB Live stands poised to become a cornerstone of that evolution—bringing the world’s best live entertainment to local audiences while fostering the next generation of regional talent.