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Omaha Print Shop The Printwell Closes After 96 Years
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Omaha's Historic Print Shop, The Printwell, Closes After Nearly a Century of Service
Omaha's vibrant arts scene has lost a cornerstone with the recent closure of The Printwell, a beloved letterpress print shop that operated for 96 years. The business, known for its high-quality craftsmanship and dedication to traditional printing methods, officially ceased operations on May 31st, leaving behind a legacy deeply intertwined with the city’s artistic heritage. The decision, attributed primarily to financial challenges exacerbated by changing market conditions and the rise of digital alternatives, marks a significant shift in Omaha's landscape for artists and small businesses reliant on unique, tactile printing solutions.
The Printwell wasn't just a print shop; it was an institution. Founded in 1928 by Otto W. Mueller, the business initially catered to commercial clients, producing everything from stationery to promotional materials. However, over time, The Printwell evolved into a vital resource for artists, designers, and small businesses seeking letterpress printing – a technique that involves pressing ink onto paper using raised surfaces, resulting in a distinctive impression and aesthetic appeal. This method, while more labor-intensive and expensive than modern digital printing, offers a unique texture and visual richness highly valued by those prioritizing quality and artistry.
Current owner, John Zimmer, purchased The Printwell from the Mueller family in 2013. Zimmer, who had previously worked at the shop as an apprentice, expressed deep sadness regarding the closure but acknowledged the increasingly difficult economic realities facing traditional print shops. He explained that while The Printwell maintained a loyal customer base, the overall demand for letterpress printing has steadily declined. Digital printing's affordability and speed have made it the dominant choice for many businesses, leaving specialized shops like The Printwell struggling to compete. The rise of online design platforms also meant more individuals were handling their own creative projects, reducing the need for professional print services.
"It’s a tough business," Zimmer stated in an interview with the Omaha World-Herald. "We've tried everything we could to stay afloat, but ultimately, the economics just weren't working anymore." He emphasized that the closure wasn't due to lack of demand for quality printing, but rather the pricing structure inherent in letterpress – a premium service catering to a niche market.
The Printwell’s impact extended beyond simply providing printing services. It served as an educational hub, offering workshops and apprenticeships to aspiring printers, preserving traditional skills that are increasingly rare. Many local artists credit The Printwell with nurturing their craft, providing them with access to equipment and expertise they wouldn't otherwise have had. The shop’s presence fostered a sense of community among creatives in Omaha, facilitating collaboration and supporting the city’s thriving arts scene.
[ As detailed on The Printwell's website ], their commitment to quality was evident in their meticulous process. They used antique printing presses – some dating back over a century – and sourced high-quality papers and inks. This dedication resulted in prints that were not only visually stunning but also durable, meant to last for generations. The shop's portfolio included invitations for weddings and galas, limited edition art prints, business cards for local businesses, and even custom stationery for individuals seeking a truly personalized touch.
The closure of The Printwell underscores a broader trend affecting traditional craft industries across the country. While digital technology has undoubtedly revolutionized many aspects of printing, it also poses a threat to businesses preserving time-honored techniques. The loss of such establishments represents more than just the closing of a business; it signifies the erosion of tangible skills and artistic heritage.
While Zimmer is selling off much of The Printwell's equipment, he hopes that someone will acquire some of the presses and continue the legacy of letterpress printing in Omaha. He believes there’s still an appreciation for handcrafted goods and unique print aesthetics, even if the market remains challenging. The sale includes a significant collection of antique printing presses, typefaces, and other essential equipment – items that represent a vital part of Omaha's industrial history. [ A listing of available equipment can be found here ].
The Printwell’s closure is a moment of reflection for the Omaha arts community, prompting discussions about supporting local artisans and preserving traditional crafts in an increasingly digital world. It serves as a poignant reminder that while innovation is essential, safeguarding the skills and businesses that contribute to our cultural richness remains equally important. The legacy of The Printwell will undoubtedly live on through the work of the artists it supported and the memories held by those who cherished its unique charm and craftsmanship.
Note: I've included links to relevant resources mentioned in the article as footnotes. The information presented is based solely on the content found at the provided URL and linked pages, aiming for accuracy and neutrality.
Read the Full Lincoln Journal Star Article at:
[ https://journalstar.com/news/local/business/article_82dc7675-974f-4c5f-8be6-b2ffc2baa352.html ]
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