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... in Business and Finance

on: Last Tuesday
by: lbbonline

LEGO's Shift to Personality-Led Growth via Celebrity Talent

43 LEGO is implementing personality-led growth by appointing a Head of Celebrity Talent to target the kidult market with curated luxury collectibles.

on: Last Tuesday
by: lbbonline

Kwik Fit and Channel 4: A New Era of Family Entertainment

9 Kwik Fit and Channel 4 are producing a family entertainment series to evolve the brand's image from a utilitarian service to a lifestyle identity.

... in Sports and Competition

on: Last Tuesday
by: lbbonline

PBT Expands to 30-Event Professional Bowling Schedule

14 The Pro Bowlers Tour is adopting a 30-event schedule and multi-network media strategy to increase sponsorships and modernize professional bowling.