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"On The Rise: Juju Watkins" Season 2 Announced

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  Published in Media and Entertainment on Monday, January 19th 2026 at 11:05 GMT by NBC Sports
      Locale: UNITED STATES, CANADA, UNITED KINGDOM

Los Angeles, CA - January 19th, 2026 - The captivating story of basketball phenom Juju Watkins is set to continue, with NBC and Peacock announcing a second season of "On The Rise: Juju Watkins." The docuseries, a collaboration between Fulwell Productions, Uninterrupted (founded by LeBron James), 44 Forty Media, and State Farm, provides an unprecedented look into the life of the USC star as she navigates the pressures of elite athletics, demanding academics, and the responsibilities of being a role model.

Season one quickly garnered critical acclaim and a dedicated following for its raw and authentic portrayal of Watkins' journey. It offered viewers a glimpse behind the curtain, revealing the dedication and hard work required to reach the pinnacle of high school basketball, culminating in a CIF State Open Division championship for Sierra Canyon School. Now, season two promises to delve even deeper, continuing to explore the multifaceted life of this rising star.

More Than Just Basketball: A Look Inside the Life of a Young Icon

"On The Rise: Juju Watkins" distinguishes itself from typical sports documentaries by focusing not only on athletic prowess but also on the personal challenges and triumphs Watkins faces. Viewers have witnessed her balancing grueling training schedules with rigorous coursework, and managing the immense pressure that comes with being a highly visible public figure. This season will build on that foundation, exploring the support system - family, coaches, and mentors - that allows her to thrive.

The series highlights Watkins' commitment to her community and her genuine desire to inspire others, showcasing her as a relatable and aspirational figure for young athletes and beyond. The partnership with State Farm emphasizes this commitment, aligning with the insurance giant's mission of helping people realize their dreams - a sentiment clearly reflected in Watkins' own pursuits.

A Collaborative Effort: Behind the Scenes of a Successful Production

The success of "On The Rise" stems from the collaborative efforts of several key players. Fulwell Productions, known for their diverse range of documentaries and films, brings its expertise in storytelling and production quality to the table. Uninterrupted, LeBron James' content innovation engine, is instrumental in ensuring the authenticity and athlete-driven narrative that defines the series. 44 Forty Media, another James-founded company, adds its experience in producing content across various platforms. The involvement of NBC Sports and Peacock guarantees a wide reach, bringing Watkins' story to a national audience.

"Juju is a phenomenal talent and a remarkable person," stated Josh Kline, President of Fulwell Productions, underscoring the team's enthusiasm for the project. Maverick Carter, Founder of Uninterrupted, echoed this sentiment, adding, "This season promises to be even more compelling as we delve deeper into her life on and off the court."

Juju Watkins: From Sierra Canyon to USC and Beyond

JuJu Watkins' rise to prominence has been meteoric. Considered one of the top recruits in the 2023 class, her leadership and skill helped Sierra Canyon School claim the CIF State Open Division championship. She now continues her athletic career at the University of Southern California, where the docuseries will likely follow her continued development and the challenges of competing at the collegiate level. The series provides a platform for viewers to witness firsthand her ongoing evolution as an athlete and as a person.

Season two of "On The Rise: Juju Watkins" is expected to premiere later this year, offering a fresh perspective on the life and career of a young woman who is inspiring a generation. With the combined expertise of Fulwell Productions, Uninterrupted, 44 Forty Media, State Farm, NBC Sports, and Peacock, audiences can anticipate another compelling and insightful journey into the world of elite basketball and the pursuit of excellence.